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Experiential Design for Developers & Hospitality

High-performing properties are not defined by individual features — they are defined by cohesive environments.

Experiential Design applies structured spatial direction across entire properties, shaping how people move through, gather within, and perceive a built environment.

This engagement is designed for developer-led and hospitality projects where visual identity, environmental impact, and integrated execution must be resolved intentionally from the outset.

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What Experiential Design Means

Experiential Design extends beyond a single room or feature wall.

It coordinates:

• Spatial hierarchy across multiple zones
• Integration of murals, dimensional installations, and fabrication
• Architectural enhancements
• Material direction and environmental layering
• Lighting alignment
• Feature anchoring and circulation flow
• Visual cohesion across interconnected spaces

The objective is not decoration.

It is environmental alignment at scale.

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Who This Engagement Is For

Experiential Design is structured for:

• Boutique hospitality developments
• Amenity-rich multifamily properties
• Mixed-use commercial environments
• Flagship short-term rental properties
• Destination-driven spaces
• Developers repositioning or elevating an asset

This engagement is best suited for projects with defined build budgets and a commitment to long-term visual impact.

Engagement Structure

Experiential Design is delivered through phased collaboration.

Phase 1 — Spatial Vision Framework

• Site analysis and environmental mapping
• Defining spatial hierarchy across zones
• Focal anchor identification
• Material and architectural direction
• Conceptual visual development
• Budget alignment guidance

This phase establishes the structural direction of the environment.

Phase 2 — Integrated Design Development

• Refined visual development
• Multi-zone coordination
• Material specification guidance
• Dimensional and fabrication integration
• Lighting alignment
• Installation sequencing considerations
• Collaboration with build teams

This phase ensures environmental cohesion prior to execution.

Phase 3 — Execution & Oversight

Depending on scope:

• Direct execution of murals and dimensional installations
• Fabrication coordination
• On-site aesthetic oversight
• Contractor collaboration
• Refinement of final environmental resolution

Level of involvement is defined by project scale.

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How This Differs from Standard Mural & Fabrication Installation Engagements

Murals are individual environmental elements.

Experiential Design shapes the system they live within.

This engagement addresses the entire built environment — ensuring murals, installations, architecture, and circulation operate cohesively rather than independently.

Read the Case-Study

Geographic Scope

Based in Chicago.
Available nationwide for qualified paretnerships.

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Investment Range

Experiential engagements are structured for developer and hospitality projects with visual build budgets beginning in the mid five-figure range and above.

Full-scope experiential projects commonly range from $40K–$100K+ depending on scale and complexity.

Concept-only engagements begin in the five-figure range.

Why Work With Me

Experiential Design requires:

• Construction-aware thinking
• Clear communication with build teams
• Integrated visual judgment
• Understanding of asset-level impact
• Ability to scale spatial discipline across environments

I work directly with developers and operators to shape cohesive environments that perform visually and architecturally.